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 Supermarket channel

The retail market in Vietnam has a high developing potential in recent years with appearance of big retailers such as Big C, Coopmart, Lotte mart… Goldsun Focus Media has been following each step of clients in modern shopping environment.

Advertisement in big supermarkets and supermarket chains is set up with large high quality 17”, 32”, 40” LCD-TV screens from Samsung or LG. The screens are installed easy to see locations such as at the front-side of shelves, escalators, counters, entrances, on booths of clients.

Advertisement program will be broadcasting continuously 60 times per day to consumers, especially advertisement on LCD screens is the last stop in the process of deciding to buy products of consumers. Moreover, comparing to other convention advertisement such as direct marketing, poster, banner… advertisement on LCD-TV at retail location will be more attractive to consumers and remind them about that has been seen before.

Until December 2009, more than 2,500 LCD-TV has been installed in big supermarkets around the country such as Coopmart, BigC, Maximark,Lotte Mart, Hapro… and it becomes the largest and most effective Out-Of-Home communication channel which is essential for Fast Moving Consumer Goods (FMCG).